January 24-26, 2011
Giant Step presents client work and the concept of ComicReply as a finalist in the 2011 Digital Launch Pad competition in Miami, a new partnership of nextMEDIA and the National Association of Television Program Executives (NATPE).
The session focused on the power of leveraging online User-Generated Content (UGC) contests to maximize marketing results on the web. Giant Step’s online Engagement Machine concept provided a high-level view of digital marketing for content brands, as well as a collection of Digital Modules that enable online audiences to create personalized branded content.
