{"id":423,"date":"2011-01-26T07:50:11","date_gmt":"2011-01-26T12:50:11","guid":{"rendered":"http:\/\/comicreply.com\/?p=423"},"modified":"2011-01-26T07:50:11","modified_gmt":"2011-01-26T12:50:11","slug":"giant-step-presents-the-engagement-machine-as-finalist-in-nextmedias-2011-digital-launch-pad-at-natpe-in-miami","status":"publish","type":"post","link":"https:\/\/comicreply.com\/wp\/?p=423","title":{"rendered":"Giant Step presents the &#039;Engagement Machine&#039; as finalist in nextMEDIA&#039;s 2011 Digital Launch Pad at NATPE in Miami"},"content":{"rendered":"<p><a href=\"http:\/\/comicreply.com\/wp\/wp-content\/uploads\/2012\/06\/natpe2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-424\" title=\"natpe2\" src=\"http:\/\/comicreply.com\/wp\/wp-content\/uploads\/2012\/06\/natpe2.jpg\" alt=\"\" width=\"145\" height=\"93\" \/><\/a> January 24-26, 2011<em><\/em><\/p>\n<p>Giant Step presents client work and the concept of ComicReply as a finalist in the 2011 Digital Launch Pad competition in Miami, a new partnership of <a href=\"http:\/\/www.nextmediaevents.com\/toronto\/\" target=\"_blank\">nextMEDIA<\/a> and the <a href=\"http:\/\/www.natpe.org\/natpe\/\" target=\"_blank\">National Association of Television Program Executives (NATPE)<\/a>.<\/p>\n<p>The session focused on the power of leveraging online User-Generated Content (UGC) contests to maximize marketing results on the web. <a href=\"http:\/\/giantstep.ca\/engagement_machine.html\" target=\"_blank\">Giant Step&#8217;s online Engagement Machine concep<\/a>t provided a high-level view of digital marketing for content brands, as well as a collection of <a href=\"http:\/\/giantstep.ca\/products.html\" target=\"_blank\">Digital Modules<\/a> that enable online audiences to create personalized branded content.<a href=\"http:\/\/www.giantstep.ca\/v5\/press_nextmedia_natpe.php\" target=\"_blank\"><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>January 24-26, 2011 Giant Step presents client work and the concept of ComicReply as a finalist in the 2011 Digital Launch Pad competition in Miami, a new partnership of nextMEDIA and the National Association of Television Program Executives (NATPE). The session focused on the power of leveraging online User-Generated Content (UGC) contests to maximize marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3],"tags":[],"class_list":["post-423","post","type-post","status-publish","format-standard","hentry","category-comicreply-news","category-fun-facts"],"_links":{"self":[{"href":"https:\/\/comicreply.com\/wp\/index.php?rest_route=\/wp\/v2\/posts\/423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comicreply.com\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comicreply.com\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comicreply.com\/wp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/comicreply.com\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=423"}],"version-history":[{"count":0,"href":"https:\/\/comicreply.com\/wp\/index.php?rest_route=\/wp\/v2\/posts\/423\/revisions"}],"wp:attachment":[{"href":"https:\/\/comicreply.com\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comicreply.com\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comicreply.com\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}