Many electronics products become commodities soon after launch. Retailers match prices and deals are very similar. So how do you differentiate your brand from the competition? One way is to make it more fun for the customer. In a Build-A-Robot Contest shoppers are invited to play with images of electronics… read more →
Book marketing can be a lot of fun when readers and potential readers play with the ideas of the book – in a contest setting. In this contest publishers invite fans to dress up a scene from the book. How it works: 1. Select a theme for the contest, following… read more →
