Label Contest invites fans to come up with new beer concepts. Click & Tweet!
Note: This was not made by ComicReply – presented for commentary purpose only!
A brewery in the UK created a Label Contest with an editor for fans to invent new beer concepts. Participants came up with a name for their new beer concept, entered their name and description of it. Using a custom online editor, they could design their concept label by selecting, resizing and positioning images and other design elements. They could also change the colours of the label generating an original design.
The campaign was promoted using a Twitter hashtag and entries published on the company site.
This is a nice example of a creative contest that is custom-made but simple enough to capture the imagination of customers.
Label Design Contests can be useful for almost any Consumer Packaged Goods (CPG) brand.
If you are looking to develop a similar campaign, the ComicReply platform will save you a lot of time, budget, and headaches in launching and managing the contest.
To learn how ComicReply can help your brand run cost effective social media contests contact us here:
Photo source: Pixabay
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