Discount fashion eTailer prompted downloads of their app through an instant win on random downloads. Click & Tweet!
Note: This was not made by ComicReply – presented for commentary purpose only!
Many companies have a hard time getting people to download their apps, but one discount fashion online store had a great idea – set up a random win at the end of every app download.
They programmed their mobile app to check if it’s a winning download and notify the participant as they load the app whether they won or not.
This requires a bit of programming, not very complicated, but provides a great incentive for people to participate and download the merchant’s mobile app.
In the contest participants could win an iPad or one of 5 $100 gift cards for the app store.
Having many chances and levels of winning also makes a big difference in the value of the incentive for participants. The more chances to win the higher the likelihood people will try it out.
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Photo source: Pixabay
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