Spread the word about your bags with a Designer Handbag Contest – invite shoppers to try on and share pieces to win.
Note: This is a contest idea by ComicReply – available to be customized for your brand!
Looking for a fun way to engage shoppers with your collection? Launch a Designer Handbag Contest Click & Tweet! where fashion aficionados try on your pieces and share with friends to win prizes.Moving beyond photo and video contests the ComicReply platform is designed to make marketing more fun. Using this platform you can easily launch, manage and measure advanced user-generated content (UGC) contests – contests where fans create ‘fan-art’ to win prizes.
When it comes to handbags, the platform can be used to engage shoppers in new ways like never before.
How it works:
1. We launch the contest as a mini-site, branded mobile app (Android and iOS) and on your Facebook page (as a Facebook app).
2. You promote the contest by including it in your existing marketing initiatives + social media ads.
3. Shoppers visit the contest and see an Instagram-like live stream feed of contest entries – images of people with pieces from your handbag collection.
4. Impressed, of portion of visitors sign up and enter the contest by uploading a photo, browsing your bag catalog and trying them on (rotating and resizing the images). When ready they submit the image to the contest.
5. Proud of their creation, participants share it with friends on social media to show off and gain votes to win prizes.
6. A countdown clock to the end of the contest encourages participants to share more as the contest nears to a close. Once over, the most-voted entry creator wins a prize.
Once the contest is over you can start another contest – the difference between this and more simple contests is that as people create unique entries the contest does not get boring over time because:
* You can offer a different theme each time
* Make a select set of bags available each time
* User generated contest entries are different each time
* New participants share it with new people
All of this comes down to spreading the word about your collection on social media and driving more search engine optimization (SEO) links back to your website.
This type of contest is perfect for:
* Handbag retailers
* Luxury brands and retailers
* Handbag designers
* Shopping malls
* Department stores
Interested? Let’s talk.
Every business situation is unique and we are here to help you identify the most powerful marketing solution for your brand. Contact us to start a conversation.
Photo sources: Pixabay 1, 2, 3
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