Most social media contests today are very simple.
There are many tools for running these types of contests and if you need help with these our digital agency Giant Step can help you with these.
Here is a summary of the most common simple contests:
1. Sweepstakes / Draws
Participants take a simple action to enter the draw. Instead of filling a form (the old-fashioned way), using social media a person can click a button to enter as the social network already has their contact info and using a tool it adds them to the list of participants. Here are a few examples:
1.1. Like to Win – when logged in to Facebook, click ‘Like’ to enter the contest
1.2. Retweet to Win – when logged in to Twitter, Retweet the campaign message to enter
1.3. Pin to Win – when logged in to Pinterest, Pin the campaign message on your page to enter
1.4. Coupon / Deal Gate – another option is to provide a free coupon or deal for participating
2. Text / Caption Contests
These are contests that require people to write something to enter the draw:
2.1. Like and Comment – on Facebook, a person must Like and write a comment to qualify
2.2. Quiz / Poll Answer to Enter – respond to a simple survey or poll to qualify (can be on many networks)
Here are some examples of simple contests:
Simple Yogurt Giveaway Contests
Yogurt brand runs regular Giveaway Contests on Facebook to grow it’s fan-base.
Read more >>
In good spirit – Whiskey Brand ‘Commitment’ Campaign
Spirit-maker invites Facebook visitors to share a commitment to never drink and drive. Read more >>
Download App Contest
Discount fashion eTailer prompted downloads of their app through an instant win on random downloads. Read more >>
Twitter Caption Contest
Twitter Caption Contest makes waves – chocolate wafer brand asked consumers to fill in cartoon captions with glowing results. Read more >>
Beyond that there are photo, video and other more advanced contest formats. Learn More >>
