Gogo’s Crazy Bones.

NOTE: This is an example from the early days of ComicReply. As part of developing the online experience for the brand, Giant Step also included creative contests using a customized early prototype.

Gogo’s are branded figurines that kids collect, trade, and play games with.

When a fan visits the site, the first thing they would like to do is create their own characters. So we created a character-making contest where the most-voted characters win prizes (using a YouTube-style gallery for viewing and voting).

We created a comic-making contest, where fans can create comics using the branded characters with a mix of backgrounds, talking bubbles, etc.

The most popular creations are always featured in the Hall of Fame, so fans can be a little ‘Gogo-Famous’ on the site.

Fans worldwide created over a million visual entries (with tens of millions of views and votes).

The project won international advertising and interactive awards and presented at conferences.

2009 Outstanding Achievement winner, Interactive Media Awards
> 2010 View Conference (animation) presenter
> 2010 Davey Awards – Gold Award winner
> 2010 nextMEDIA ‘Digital Hot List’ finalist
> 2011 nextMEDIA/NATPE ‘Digital Launch Pad’ finalist
> 2011 Gold EMPixx Award winner

The engagement instigated by these creative contests was a catalyst for product sales:

• Over 250,000,000 Gogo’s sold worldwide throughout 2009!  ( Licensing Today Worldwide Magazine >> )

• “Sold more than 400 million units in 20-plus markets..” (WorldScreen.com and Gogo’s >>)

• The second-biggest selling collectable in Walmart stores (US) (Global License Magazine >>)

• In first 2 months over 300,000 game scores & 100,000 avatars (“Gogo’s Prove Online Success”, Toy News >>)

The site was launched in multiple languages with unique products and promotions per location in nearly 30 regional, national and international promotions. For much more about this project visit http://www.giantstep.ca/v5/work/case_gogos.php

2009 Outstanding Achievement winner, Interactive Media Awards
> 2010 View Conference (animation) presenter
> 2010 Davey Awards – Gold Award winner
> 2010 nextMEDIA ‘Digital Hot List’ finalist
> 2011 nextMEDIA/NATPE ‘Digital Launch Pad’ finalist
> 2011 Gold EMPixx Award winner

The engagement instigated by these creative contests was a catalyst for product sales:

• Over 250,000,000 Gogo’s sold worldwide throughout 2009!  ( Licensing Today Worldwide Magazine >> )

• “Sold more than 400 million units in 20-plus markets..” (WorldScreen.com and Gogo’s >>)

• The second-biggest selling collectable in Walmart stores (US) (Global License Magazine >>)

• In first 2 months over 300,000 game scores & 100,000 avatars (“Gogo’s Prove Online Success”, Toy News >>)

The site was launched in multiple languages with unique products and promotions per location in nearly 30 regional, national and international promotions. For much more about this project visit http://www.giantstep.ca/v5/work/case_gogos.php